ABM Best Practices Report: India, 2018
In this report, we identified what you need to know to make the most of your ABM efforts, and where you can find further opportunities for competitive advantage.
This research was conducted over two months, during which we connected with more than 100 Indian B2B marketing leaders to discuss their views on ABM. This comprehensive guide details the concept of ABM to simplify the process of its implementation.
Report highlights
- 62%of survey participants have already implemented ABM in their marketing strategy
- 50%of those who have not implemented ABM intend to do it next year
- 83%find ABM to be extremely or somewhat effective
- 51%of respondents optimised their marketing programmes for target accounts with ABM
- 65%of participants use CRM as part of the ABM tech stack
- 44%of respondents said that to align sales and marketing, both should collaborate to build a healthy pipeline
- Research focus
- B2B
- Engagement
- Interviews, virtual event, social media promotion
- Geography
- India
- Timeframe of research
- May 2018 to June 2018
Client success story
InsideView commissioned this research to understand the growth of ABM in the Indian market. The full case study covers what the research delivered.
