In-depth Research, Insights and Expert’s View on Trending Enterprise Tech
Thought Leader's Perspective
Scott talks about journey tracking Martech’s phenomenal growth and its evolution. He also shares his views on AI in marketing, the Indian market, and the future of Martech.
Uber using self-improving AI-based recommendations compounding its ability to predict & empower marketing communications
Ravi Santhanam, CMO at HDFC Bank, shares their approach to personalizing the customer experience. He explains what it means for HDFC bank to be contextual and relevant in their customer interactions, and why the use of analytics and machine learning is critical for marketers today.
Rajesh Pantina, Head of Marketing, the Asia Pacific at InMobi in the discussion with Research NXT shares the latest trends in the digital space including the importance of leveraging mobile video, the rise of a programmatic, and growing focus on ad quality and brand safety.
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