Personalization and In-the-moment messaging for B2C Marketers

Personalization and In-the-moment messaging for B2C Marketers

In this Research NXT Interview, the CEO of WebEngage, Avlesh Singh, talks about how brands can engage with customers using personalized and in-the-moment content. He ordains out how a single view of customers

Ranjit Behra on Content Marketing in a Leading FinTech Company

Ranjit Behra on Content Marketing in a Leading FinTech Company

Ranjit Specializes in Digital Marketing Product Management, Social Media, paid and organic search space. He has a vast experience in wealth management space and on Emission trading market. Before BankBazaar

How to Scale Up Your Content Marketing Efforts

How to Scale Up Your Content Marketing Efforts

As Global Lead – Digital Marketing, Sooraj Divakaran has successfully managed all aspects of marketing: digital marketing, social media, digital development (website platform and mobile apps), analytics, content strategy, interface design, and

An Insight into RateGain’s Content Marketing Strategy

An Insight into RateGain’s Content Marketing Strategy

In this Research NXT Interview, the Chief Revenue Officer at RateGain, Apurva Chamaria, talks with Santosh about how content marketing efforts and use of technology evolved over the years. He also gives

How to Use Technology for an Effective Content Marketing Strategy

How to Use Technology for an Effective Content Marketing Strategy

Amit Kapoor currently is the Associate Director, Content Marketing at Cigniti Technologies. Amit is responsible for the end-to-end design, development, and implementation of the Content Marketing activities of Cigniti. He

Leveraging Technology in Account Based Marketing (ABM)

Best Practices to Define and Target Your Key Accounts

Ojas Kulkarni is a senior Sales and Marketing professional with more than 15 years of experience in the outsourcing industry. He is currently working with a leading global Business Process Management

Checkpoints before You Implement Marketing Technology

Checkpoints before You Implement Marketing Technology

Sushant Shetty is the Sales Director, India at Epsilon. Epsilon is a Global leader in offering end to end integrated marketing solutions.  It provides unrivaled data intelligence and customer insights, world-class technology including loyalty,