Expert’s View

Uber using self-improving AI-based recommendations compounding its ability to predict & empower marketing communications

HDFC Bank’s digital transformation & customer experience journey amid the pandemic

How ShemarooME is carving its identity in the crowded OTT space

How Candere relies on personalizing the customer experience to drive growth

How Seniority used data to achieve a 20% revenue share from private label products

How the use of AI and ML led 5paisa.com to become a 100% digital platform, with 3X improvement in customer acquisition

Evolving marketing trends in OTT, the use of customer data and AI to predict & personalize engagements

Scott Brinker’s View on AI in Marketing & the future of Martech

Doing Mobile Video Right with Rajesh Pantina, InMobi

How AI-led Personalization resulted in a 70% increase in click-through rates for the automobile platform