Best Practices to Define and Target Your Key Accounts
Best Practices to Define and Target Your Key Accounts
Diptarup Chakraborti is the Vice President – Marketing with Zycus, heading its global marketing and product marketing function for its SaaS-based software products. He is a digital marketing expert with over
How Account Based Marketing (ABM) can help to achieve your Targets
Best Practices to Define and Target Your Key Accounts
Satinder Juneja is currently Head-Marketing at LTI (L&T Infotech). He is a senior marketing professional with extensive experience in IT & Telecom industry. Satinder has a solid understanding of B2B Marketing
How to adopt and use different MarTech tools in tandem?
How to adopt and use different MarTech tools in tandem?
HDFC Life, one of India’s leading private life insurance companies, offers a range of individual and group insurance solutions. Santosh Abraham, Founder & Lead Analyst at Research NXT got talking
How to leverage Marketing Technology with agencies
How to leverage Marketing Technology with agencies
Molly Kapoor has been in financial services for over 18-19 years. She started her career in 1999 with Birla Sun life, then went on to work with ICICI prudential for 8 to 9
Best Practices on product innovation with Marketing Technology
Best Practices on product innovation with Marketing Technology
In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Abhishek elaborates on how he is managing marketing in a 21 year old innovative financial company. He explains how he has
Yes Bank, broadening the Vision of ‘less cash’ economy.
Yes Bank, broadening the Vision of ‘less cash’ economy.
Amit Shah has been instrumental in creating and strengthening the ‘YES BANK’ brand equity over the last eight years through an integrated Knowledge Banking approach. As Editor-in-Chief of CFO Insights –
How to leverage Marketing Technology in lending business
How to leverage Marketing Technology in lending business
Sachin Sharma as a seasoned senior management professional with over 20 years of well-rounded experience in Sales, business, operations, service and IT in financial services sector with interest in technology enabled services,
From Smart Analytics to Smart Basket, MarTech at Bigbasket
From Smart Analytics to Smart Basket, MarTech at Bigbasket
In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Meera clarifies how BigBasket is a more of a retail company that happens to be online, than an e-commerce website.
How IT can help Sales and Marketing leverage technology?
How IT can help Sales and Marketing leverage technology?
Deepak Malhotra’s role at Kellogg’s India is unique in the sense that he is the bridge between Sales and Marketing. He defines his career goal to be fountainhead of future technology-based
Is Indian Market ready for Peer-to-Peer lending business?
Is Indian Market ready for Peer-to-Peer lending business?
ResearchNXT is here in conversation with Karun Thareja, CMO, Faircent.com, India’s largest peer-to-peer lending platform. Managing businesses related to Information Technology has been a special focus in his career, and
