Leveraging Technology in Account Based Marketing (ABM)

Best Practices to Define and Target Your Key Accounts

Ojas Kulkarni is a senior Sales and Marketing professional with more than 15 years of experience in the outsourcing industry. He is currently working with a leading global Business Process Management

How to implement an effective Account Based Marketing Strategy

How to implement an effective Account Based Marketing Strategy

The concept of Account Based Marketing (ABM) emerged in the early 2000s, but it has recently attracted marketers’ attention with its effectiveness. The growth in the decision-making, team’s size and misalignment