State of Consumer Engagement Report, GCC 2019


Report id                :   Rx0919
Type                        :   Free 
Report Sponsor    :   WebEngage
Region                    :   GCC
Release Date         :   25-Sept-2019
Pages                      :   42

83% of consumers in the GCC region choose email as their preferred channel for brand engagement.

83% of consumers in the GCC region use their mobile phones to consume content.

53% consumers in the GCC region love to receive informational content.

43% consumers engage most with brand communication on their mobile phones during late evening.

55% of marketers in the GCC region say that scattered user engagement strategies and the lack of technology are the top challenges for driving effective consumer engagement.


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