State of Consumer Engagement Report, GCC 2019
Report id : Rx0919
Type : Free
Report Sponsor : WebEngage
Region : GCC
Release Date : 25-Sept-2019
Pages : 42
83% of consumers in the GCC region choose email as their preferred channel for brand engagement.
83% of consumers in the GCC region use their mobile phones to consume content.
53% consumers in the GCC region love to receive informational content.
43% consumers engage most with brand communication on their mobile phones during late evening.
55% of marketers in the GCC region say that scattered user engagement strategies and the lack of technology are the top challenges for driving effective consumer engagement.