VeerChand has been in the internet and mobile industry for past 19 years. During his conversation with Research NXT he answered the following questions –
- How Marketing Technology has evolved over the last 2 decades in India?
- When is it time for an organisation to should start measuring ROI of its Marketing Technology?
- Which are the best practices which defines effective ROI measurements?
- Which are the different levels of analytics in marketing automation space? And what are its adoption patterns in India?
About Research NXT
Research NXT is an innovative market research company covering in-depth research and insights on trending Enterprise Technology.
About Report Sponsor
Netcore is India’s leading Marketing Technology company offering a full-stack, omni-channel, marketing automation solution consisting of engagement platform (customer journey builder, unified view, cross-channel automation, analytics), channels of communications (email, sms, voice, social, web, app) and consultative services to enable marketers deliver exceptional 1:1 customer experiences. To know more, visit netcore.in