Santosh Abraham, Founder and Lead Analyst, Research NXT had a very insightful conversation with Kalpit Jain, CEO, Netcore. In this interview, Kalpit shared how his normal day at work pans out. He explained how marketing automation has evolved over the couple of decades in India and how netcore has played a part in it. He elaborated on how Netcore is managing rapid technology changes happening across the industry. Kalpit also revealed the scope and opportunity of Marketing Automation in Asian countries and how Netcore is planning to capitalize it. He also spoke about how as an organization, Netcore aims to help the marketer get a better Conversion Rate Optimization by enabling brands to engage in a much more personalized and individualized manner with their customers.