Thought Leader's Perspective
David Raab, the founder of the Customer Data Platform Institute, who is also a marketing technology expert, an independent consultant and author of many articles on marketing tech and analytics talks about how AI and CDP together can unlock the infinite possibilities for Marketers in the present era.
Avnish Anand, the Co-Founder and Online Head at CaratLane, talks about his journey being the owner of digital product management in CaratLane and how his team strives to create seamless and integrated customer experience across traditional and digital channels through the usage of data science and ML-powered marketing tools.
Sweta Aggarwall, the Chief Marketing Officer at State Bank of India, takes us through her journey towards becoming a marketer. She shares her enriching experience while working for different industries with some of the key takeaways.
Abhishek Joshi, Head of Marketing & Business Partnerships at MX Player, talks about his journey of 19+ years consistently in the media & entertainment space and the dominant emerging trends he visualizes for the online streaming space in the remaining 2020 and beyond.
Ritesh Ghosal, the Chief of Marketing and Insights – Infiniti Retail Limited, Croma (A TATA Enterprise), talks about his journey across top retail brands and his preferences for organizations that thrive on the premise of growth and innovation.
Ritesh Bhatnagar, the Chief Marketing Officer at U2opia Mobile/WOO and Business Head Content and Ad-Tech platform talks about his journey from being an advertiser to a salesperson to currently being a new age marketer and P&L owner.
Shwetha Iyer, the Head of Marketing at ZEE5, talks about her journey with marketing technology from being a provider to an actual user of it. She also gives us a sneak-peek into ZEE5’s innovation initiatives with user-generated content and the areas where AI is extensively leveraged to ensure seamless audience engagement across the platform.
We foresee AI to bring in a new era going ahead in 2020. The emergence of Smarter Tech is the visible next level where informed decision-making through empowered computer algorithms is becoming the critical business differentiator across industries. Gartner predicts that the business value created by AI will reach $3.9T in 2022.