ABM Best Practices Report: India, 2018

Report id        : Rx0618
Type             : Free 
Report Sponsor   : InsideView Technologies
Region           : India
Release Date     : 08-June-2016
Pages            : 46

62% of Survey participants have already implemented ABM in their marketing strategy.
50% of those who have not implemented ABM, intend to do it next year.
83% find ABM to be Extremely or Somewhat effective.
51% of the respondents optimized their marketing programs for target accounts with ABM.
65% of participants use CRM as part of the ABM Tech Stack.
84% thinks building key account map is one of the most important elements for an efficient ABM strategy.
44% respondents said, to align sales and marketing; both should be collaborated to build a Healthy Pipeline.

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