ABM Best Practices Report: India, 2018
Report id : Rx0618 Type : Free Report Sponsor : InsideView Technologies Region : India Release Date : 08-June-2018 Pages : 46
62% of Survey participants have already implemented ABM in their marketing strategy.
50% of those who have not implemented ABM, intend to do it next year.
83% find ABM to be Extremely or Somewhat effective.
51% of the respondents optimized their marketing programs for target accounts with ABM.
65% of participants use CRM as part of the ABM Tech Stack.
84% thinks building key account map is one of the most important elements for an efficient ABM strategy.
44% respondents said, to align sales and marketing; both should be collaborated to build a Healthy Pipeline.