MarTech : Expert's View
“Before adopting any marketing technology it is important to genuinely understand the needs of your customers.”
Head of Marketing
“Digital brilliance and digital expertise should be an integral part of hiring process. Somebody who is digitally illiterate or semi illiterate is no longer a valid candidate for sales & marketing.”
Dr. Karthik Anantharaman
BPL Medical Technologies
“Measuring of ROI should be incorporated into the marketing strategy from the day one.”
Chief Innovation Officer
“It is important to get the Sales, CRM and Marketing team aligned on a marketing platform.”
Sakal Media Group
“With proliferation of digital channels, the idea is to utilize the engagement metrics and other statistics that different channels provide to continuously improve the marketing efforts.”
President & Country Head
“The right MarTech should be able to help us with enrichment of data to get a unified view of the customer, acquire customers & explore cross-sell and upsell opportunities.”
Abhishek K. Gupta
Sr. Vice President & Head of Marketing
“Payment automation is a beautiful thing that has happened to every industry.”
Asianet Cable Service
“E-Commerce & Digital marketing are the biggest innovations helping brands to go Global.”
“All your service systems, social media and marketing campaigns should be connected to one single system to get Unified Customer View.”
AVP – Marketing
“By enabling a personalized and individualized engagement, we help marketers with increased Customer Lifetime Value (CLV).”
Industry experts share how technology is transforming marketing strategies.
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About Research NXT
Research NXT is an innovative market research company covering In-Depth Research, Expert Views & Insights on trending Enterprise Technology topics.
Having carried out assignments for a diverse clientele on domains like IoT (Internet of Things), IT products & services, Manufacturing, Automation, Engineering, Nuclear Power, MarTech (Marketing Technology) to list a few; our team has extensive market research experience of various industries. Though these assignments have been targeted towards various territories the world over (APAC, EMEA, USA); Our market research capabilities set us apart from the rest of the crowd.
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