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Industry experts share how technology is transforming marketing strategies.

B2C_MAS_Report_2017_Key_Takeaways_v20

B2C Marketing Automation Report: India, 2017.  

All you need to know!

The Ultimate ToolKit to help you understand and evaluate MAS.

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[In Progress] ABM Best Practices Report, 2017
[In Progress] ABM Best Practices Report, 2017
[Power Panel] Marketing Automation - Transform the way you do Marketing!
[Power Panel] Marketing Automation – Transform the way you do Marketing!
[Free Report] B2C Marketing Automation in India - 2017
[Free Report] B2C Marketing Automation in India – 2017
[In Progress] AI for Modern Marketers Report - 2017
[In Progress] AI for Modern Marketers Report – 2017
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  • “From this report I expect to get more insights on global MAS trends and at India level, which are the new MAS tools being used by leading brands, their benefits & use in campaigns.”

    Pratik Mazumder
    CMO
    Times Internet Limited

  • “Digital brilliance and digital expertise should be an integral part of hiring process. Somebody who is digitally illiterate or semi illiterate is no longer a valid candidate for sales & marketing.”

    Dr. Karthik Anantharaman
    CMO
    BPL Medical Technologies

  • “India is at the stage of marketing automation where US was three years ago.”

    Kamini Rupani
    CMO
    Netcore

  • “If you are able to summarize the entire B2C Marketing Automation, Report 2017 into a 90 day action plan then it will be something which everybody would appreciate.”

    Varun Kaushik
    VP & Head of Marketing
    PolicyBoss.com (Landmark Insurance Brokers)

  • “Measuring of ROI should be incorporated into the marketing strategy from the day one.”

    VeerChand Bothra
    Chief Innovation Officer
    Netcore

  • “It is important to get the Sales, CRM and Marketing team aligned on a marketing platform.”

    Pradeep Dwivedi
    CEO
    Sakal Media Group

  • “In the report it will be good if you can break down all the MAS features. This will help in understanding which tool is suitable for which platform.”

    Karun Thareja
    CMO
    Faircent.com

  • “Before adopting any marketing technology it is important to genuinely understand the needs of your customers.”

    Meera Iyer
    Head of Marketing
    Bigbasket

  • “From the report I would like to understand the technology landscape in India and what are the other companies doing in terms of adoption of MAS”

    Deepak Malhotra
    IT Business Partner, Sales and Marketing
    Kellogg Company

  • “With proliferation of digital channels, the idea is to utilize the engagement metrics and other statistics that different channels provide to continuously improve the marketing efforts.”

    Amit Shah
    President & Country Head
    Yes Bank

  • “From the report I would like to gain Insights on adoption/usage of tools and resulting increase in productivity and efficiency and also know how we can reduce manual intervention in preparation of reports.”

    Sachin Sharma
    Director – IT Ops & Strategic Initiatives
    Religare Finvest Limited

  • “The right MAS should be able to help us with enrichment of data to get a unified view of the customer, acquire customers & explore cross-sell and upsell opportunities.”

    Abhishek K. Gupta
    Sr. Vice President  & Head of Marketing
    Edelweiss Group

  • “From the report I would like to know is there any differential practice or way of thinking that is emerging in MAS space. It will be great if you can have a separate section for key observations from the report.”

    Molly Kapoor
    Head of Marketing
    Birla Sun Life Mutual Fund

  • “If content is the King then technology platform is the Queen and one cannot ignore the Queen.”

    Anil Menghani
    CSO
    Netcore

  • “Payment automation is a beautiful thing that has happened to every industry.”

    Binu George
    EVP
    Asianet Cable Service

  • “E-Commerce & Digital marketing are the biggest innovations helping brands to go Global.”

    Harkirat Singh
    MD
    Woodland

  • “All your service systems, social media and marketing campaigns should be connected to one single system to get Unified Customer View.”

    Prasad Pimple
    AVP – Marketing
    HDFC Life

  • “By enabling a personalized and individualized engagement, we help marketers with increased Customer Lifetime Value (CLV).”

    Kalpit Jain
    CEO
    Netcore

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