[Register-Free Report] ABM Best Practices Report: India, 2018
[Register-Free Report] ABM Best Practices Report: India, 2018
[Expert's View] Best Practices to Define
[Expert’s View] Best Practices to Define & Target Key Accounts
[Insights] 5 Steps to implement ABM Strategy
[Insights] 5 Steps to implement ABM Strategy
[Insights] Steps to Define your Key Accounts
[Insights] Steps to Define your Key Accounts
[Expert's View] How ABM can help to achieve your Targets
[Expert’s View] How ABM can help to achieve your Targets

MarTech : Expert's View

  • “Before adopting any marketing technology it is important to genuinely understand the needs of your customers.”

    Meera Iyer
    Head of Marketing
    Bigbasket

  • “Digital brilliance and digital expertise should be an integral part of hiring process. Somebody who is digitally illiterate or semi illiterate is no longer a valid candidate for sales & marketing.”

    Dr. Karthik Anantharaman
    CMO
    BPL Medical Technologies

  • “Measuring of ROI should be incorporated into the marketing strategy from the day one.”

    VeerChand Bothra
    Chief Innovation Officer
    Netcore

  • “It is important to get the Sales, CRM and Marketing team aligned on a marketing platform.”

    Pradeep Dwivedi
    CEO
    Sakal Media Group

  • “With proliferation of digital channels, the idea is to utilize the engagement metrics and other statistics that different channels provide to continuously improve the marketing efforts.”

    Amit Shah
    President & Country Head
    Yes Bank

  • “The right MarTech should be able to help us with enrichment of data to get a unified view of the customer, acquire customers & explore cross-sell and upsell opportunities.”

    Abhishek K. Gupta
    Sr. Vice President  & Head of Marketing
    Edelweiss Group

  • “Payment automation is a beautiful thing that has happened to every industry.”

    Binu George
    EVP
    Asianet Cable Service

  • “E-Commerce & Digital marketing are the biggest innovations helping brands to go Global.”

    Harkirat Singh
    MD
    Woodland

  • “All your service systems, social media and marketing campaigns should be connected to one single system to get Unified Customer View.”

    Prasad Pimple
    AVP – Marketing
    HDFC Life

  • “By enabling a personalized and individualized engagement, we help marketers with increased Customer Lifetime Value (CLV).”

    Kalpit Jain
    CEO
    Netcore

Industry Experts share their views on MarTech with Research NXT
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Industry experts share how technology is transforming marketing strategies.

B2C_MAS_Report_2017_Key_Takeaways_v20

B2C Marketing Automation Report: India, 2017.  

All you need to know!

The Ultimate ToolKit to help you understand and evaluate MAS.

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Tips to build and implement a killer Omni-channel marketing strategy.

Research NXT | Reports, ToolKit & Expert Views on MarTech

MarTech: Insights

In-Depth Research & Insights on Trending MarTech Topics
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