MarTech : Expert's View

Industry Experts share their views on MarTech with Research NXT
  • “Before adopting any marketing technology it is important to genuinely understand the needs of your customers.”

    Meera Iyer
    Head of Marketing

  • “Digital brilliance and digital expertise should be an integral part of hiring process. Somebody who is digitally illiterate or semi illiterate is no longer a valid candidate for sales & marketing.”

    Dr. Karthik Anantharaman
    BPL Medical Technologies

  • “Measuring of ROI should be incorporated into the marketing strategy from the day one.”

    VeerChand Bothra
    Chief Innovation Officer

  • “It is important to get the Sales, CRM and Marketing team aligned on a marketing platform.”

    Pradeep Dwivedi
    Sakal Media Group

  • “With proliferation of digital channels, the idea is to utilize the engagement metrics and other statistics that different channels provide to continuously improve the marketing efforts.”

    Amit Shah
    President & Country Head
    Yes Bank

  • “The right MarTech should be able to help us with enrichment of data to get a unified view of the customer, acquire customers & explore cross-sell and upsell opportunities.”

    Abhishek K. Gupta
    Sr. Vice President  & Head of Marketing
    Edelweiss Group

  • “Payment automation is a beautiful thing that has happened to every industry.”

    Binu George
    Asianet Cable Service

  • “E-Commerce & Digital marketing are the biggest innovations helping brands to go Global.”

    Harkirat Singh

  • “All your service systems, social media and marketing campaigns should be connected to one single system to get Unified Customer View.”

    Prasad Pimple
    AVP – Marketing
    HDFC Life

  • “By enabling a personalized and individualized engagement, we help marketers with increased Customer Lifetime Value (CLV).”

    Kalpit Jain

MarTech: Insights

In-Depth Research & Insights on Trending MarTech Topics