Industry experts share how technology is transforming marketing strategies.
B2C Marketing Automation Report: India, 2017.
All you need to know!
The Ultimate ToolKit to help you understand and evaluate MAS.
Tips to build and implement a killer Omni-channel marketing strategy.
“From this report I expect to get more insights on global MAS trends and at India level, which are the new MAS tools being used by leading brands, their benefits & use in campaigns.”
Times Internet Limited
“Digital brilliance and digital expertise should be an integral part of hiring process. Somebody who is digitally illiterate or semi illiterate is no longer a valid candidate for sales & marketing.”
Dr. Karthik Anantharaman
BPL Medical Technologies
“India is at the stage of marketing automation where US was three years ago.”
“If you are able to summarize the entire B2C Marketing Automation, Report 2017 into a 90 day action plan then it will be something which everybody would appreciate.”
VP & Head of Marketing
PolicyBoss.com (Landmark Insurance Brokers)
“Measuring of ROI should be incorporated into the marketing strategy from the day one.”
Chief Innovation Officer
“It is important to get the Sales, CRM and Marketing team aligned on a marketing platform.”
Sakal Media Group
“In the report it will be good if you can break down all the MAS features. This will help in understanding which tool is suitable for which platform.”
“Before adopting any marketing technology it is important to genuinely understand the needs of your customers.”
Head of Marketing
“From the report I would like to understand the technology landscape in India and what are the other companies doing in terms of adoption of MAS”
IT Business Partner, Sales and Marketing
“With proliferation of digital channels, the idea is to utilize the engagement metrics and other statistics that different channels provide to continuously improve the marketing efforts.”
President & Country Head
“From the report I would like to gain Insights on adoption/usage of tools and resulting increase in productivity and efficiency and also know how we can reduce manual intervention in preparation of reports.”
Director – IT Ops & Strategic Initiatives
Religare Finvest Limited
“The right MAS should be able to help us with enrichment of data to get a unified view of the customer, acquire customers & explore cross-sell and upsell opportunities.”
Abhishek K. Gupta
Sr. Vice President & Head of Marketing
“From the report I would like to know is there any differential practice or way of thinking that is emerging in MAS space. It will be great if you can have a separate section for key observations from the report.”
Head of Marketing
Birla Sun Life Mutual Fund
“If content is the King then technology platform is the Queen and one cannot ignore the Queen.”
“Payment automation is a beautiful thing that has happened to every industry.”
Asianet Cable Service
“E-Commerce & Digital marketing are the biggest innovations helping brands to go Global.”
“All your service systems, social media and marketing campaigns should be connected to one single system to get Unified Customer View.”
AVP – Marketing
“By enabling a personalized and individualized engagement, we help marketers with increased Customer Lifetime Value (CLV).”
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