Account Based Marketing Essentials: Steps to Define your Key Accounts
There is a no denying the fact that understanding your buyers helps you to sell more. The more you know about them and their needs, the easier it is to identify opportunities to sell and resell. A B2B typical setup is defined by fewer accounts, big deal sizes, and longer sales cycles. There are multiple […]
How to implement an effective Account Based Marketing Strategy
The concept of Account Based Marketing (ABM) emerged in the early 2000s, but it has recently attracted marketers’ attention with its effectiveness. The growth in the decision-making, team’s size and misalignment of sales and marketing efforts have led to the need for an ABM strategy in B2B in organizations. Is Inbound marketing different from ABM? […]
Evolution of Artificial Intelligence (AI)
The continuous advancement in technology and the never-ending curiosity of humans have led to the question, “Can a machine think and behave like humans beings?” This is how artificial intelligence started to evolve with the intention of creating machines with an intelligence level equivalent to that of humans. Artificial Intelligence (AI) is a way of […]
B2C Marketing Automation Report: INDIA, 2017 – Snapshot
Marketing Automation is one of the most discussed topics in the marketing circles. There is no doubt marketing automation can help organizations to efficiently scale up their sales & marketing efforts. With a tech-enabled consumer to target and many channels to manage, Marketing Automation now is a must have in every Indian marketer’s kit. Responses […]
How to implement a killer Omni-channel marketing strategy
For a consumer shopping is one experience, regardless of channel. It doesn’t matter whether he/she is buying a product online or form a brick and mortar store. These consumers expect to be able to show up from any location and at any time of the day. As a company it is very important to create […]
NASSCOM Technology & Leadership Forum 2019
Technology is at the heart of businesses today and is reshaping strategy, culture, jobs, policy and everything we do. The business community finally seems to have embraced the technological revolution and has begun adapting to a new era of emerging technologies. These range from artificial intelligence (AI) to Blockchain and Internet of Things (IoT) amongst […]