Insights | Research NXT

Evolution of Artificial Intelligence (AI)

The continuous advancement in technology and the never-ending curiosity of humans have led to the question, “Can a machine think and behave like humans beings?” This is how artificial intelligence started to evolve with the intention of creating machines with an intelligence level equivalent to that of humans. Artificial Intelligence (AI) is a way of […]

B2C Marketing Automation Report: INDIA, 2017 – Snapshot

Marketing Automation is one of the most discussed topics in the marketing circles. There is no doubt marketing automation can help organizations to efﬁciently scale up their sales & marketing efforts. With a tech-enabled consumer to target and many channels to manage, Marketing Automation now is a must have in every Indian marketer’s kit. Responses […]

How to implement a killer Omni-channel marketing strategy

For a consumer shopping is one experience, regardless of channel. It doesn’t matter whether he/she is buying a product online or form a brick and mortar store. These consumers expect to be able to show up from any location and at any time of the day. As a company it is very important to create […]

Let’s Talk Digital Marketing: 25 Key Jargons Explained

Join the league of MarTech Enthusiasts Senior Marketing Director Oriflame Sr. Manager Marketing Ola Cabs Head Consumer Insights MakeMyTrip.com Head of Marketing Snapdeal National Revenue Head & GM Marketing Tata Sky City Head – Online Ordering Zomato Assistant Marketing […]

17 features to consider when you evaluate Marketing Automation

SMART Farming

We have worked so hard to make food cheap that we have made everyone sick! 1955: Average middle-class family’s healthcare budget was nearly 8% of family income and weekly budget for food was 22%. 2016: The healthcare budget now has increased to 25% of family income and the food budget is only 10%. These facts […]

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