How to measure Return on Investment (ROI) of MarTech

How to measure Return on Investment (ROI) of MarTech

VeerChand has been in the internet and mobile industry for past 19 years. During his conversation with Research NXT he answered the following questions –

  • How Marketing Technology has evolved over

From Smart Analytics to Smart Basket, MarTech at Bigbasket

From Smart Analytics to Smart Basket, MarTech at Bigbasket

In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Meera clarifies how BigBasket is a more of a retail company that happens to be online, than an e-commerce website.

Is Marketing Automation an expense or investment?

Is Marketing Automation an expense or investment?

In just 3 years of going online, PolicyBoss.com’s track record of providing free & competitive online insurance quotes has created a benchmark of its own, thanks to its user-friendly website.  Varun Kaushik,