Yes Bank, broadening the Vision of ‘less cash’ economy.
Amit Shah has been instrumental in creating and strengthening the ‘YES BANK’ brand equity over the last eight years through an integrated Knowledge Banking approach. As Editor-in-Chief of CFO Insights –
How to leverage Marketing Technology in lending business
Sachin Sharmaas a seasoned senior management professional with over 20 years of well-rounded experience in Sales, business, operations, service and IT in financial services sector with interest in technology enabled services,
How to measure Return on Investment (ROI) of MarTech
VeerChand has been in the internet and mobile industry for past 19 years. During his conversation with Research NXT he answered the following questions –
From Smart Analytics to Smart Basket, MarTech at Bigbasket
In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Meera clarifies how BigBasket is a more of a retail company that happens to be online, than an e-commerce website.
How IT can help Sales and Marketing leverage technology?
Deepak Malhotra’s role at Kellogg’s India is unique in the sense that he is the bridge between Sales and Marketing. He defines his career goal to be fountainhead of future technology-based
Is Indian Market ready for Peer-to-Peer lending business?
ResearchNXT is here in conversation with Karun Thareja, CMO, Faircent.com, India’s largest peer-to-peer lending platform. Managing businesses related to Information Technology has been a special focus in his career, and
Can CMOs & CIOs work together for marketing initiatives?
In this interview, Pradeep Dwivedi, former Chief Corporate Sales & Marketing Officer of the Dainik Bhaskar Group, shares how the media house is using Marketing Automation Solutions (MAS) in
Is adoption of Marketing Automation in India different from the US?
In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Kamini talks about the difference in the adoption pattern of Marketing Automation in Indian markets vs. US markets.
In just 3 years of going online, PolicyBoss.com’s track record of providing free & competitive online insurance quotes has created a benchmark of its own, thanks to its user-friendly website. Varun Kaushik,
Mobile Apps to enhance consumer’s medical device experience
BPL Medical Technologies is a leading Indian medical devices company backed by a reputed global investment bank. Santosh Abraham, Founder & Lead Analyst at Research NXT got talking with Dr. Karthik