Netcore – MQL Campaign | Case Study

A first-of-its-kind research to supplement a new product launch

Netcore was introducing their new brand identity and simultaneously launching their new AI-powered Multichannel Marketing Automation & Analytics Suite (Smartech). They wanted to supplement the occasion

B2C Marketing Automation Report: INDIA, 2017 – Snapshot

B2C Marketing Automation Report: INDIA, 2017 - Snapshot

Marketing Automation is one of the most discussed topics in the marketing circles. There is no doubt marketing automation can help organizations to efficiently scale up their sales & marketing efforts. With

How Marketing Automation evolved in India?

How Marketing Automation evolved in India?

Santosh Abraham, Founder and Lead Analyst, Research NXT had a very insightful conversation with Kalpit Jain, CEO, Netcore.  In this interview, Kalpit shared how his normal day at work pans out. He explained how

How to adopt and use different MarTech tools in tandem?

How to adopt and use different MarTech tools in tandem?

HDFC Life, one of India’s leading private life insurance companies, offers a range of individual and group insurance solutions.  Santosh Abraham, Founder & Lead Analyst at Research NXT got talking

What you should know before evaluating Marketing Automation

What you should know before evaluating Marketing Automation

In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Anil explained the importance of the marketing automation platforms and things that a marketer should consider while evaluating MAS for the

Policy changes leading to MAS adoption.

Policy changes leading to MAS adoption.

Binu George, EVP at Asianet Cable Services, during his conversation with Santosh Abraham, Lead Analyst at Research NXT talks about the dynamic nature of the cable industry. He also explains how new TRAI regulations

Best Practices on product innovation with Marketing Technology

Best Practices on product innovation with Marketing Technology

In this discussion with Santosh Abraham, Lead Analyst at Research NXT, Abhishek elaborates on how he is managing marketing in a 21 year old innovative financial company. He explains how he has