B2C Marketing Automation Report Vol 2 | 2019
Marketing automation has come a long way since its inception. Today, it is all about driving better outcomes through enhanced user enagement and customer experience. Automation and prsonalization are the key elements to do that. AITech analyzes habits and determines the buying pattern of consumers. In case of email marketing, an AI powered tool will analyze the customer’s preference in terms of content, time, reception to promotional information and other such details based on browsing history and past transcations. This leads to a more focused and personalized approach to the customer, where the chances of success are quite high.
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