Technology is at the heart of businesses today and is reshaping strategy, culture, jobs, policy and everything we do. The business community finally seems to have embraced the technological revolution and has begun adapting to a new era of emerging technologies. These range from artificial intelligence (AI) to Blockchain and Internet of Things (IoT) […]
Ojas is currently working with a leading global Business Process Management company and drives demand generation programs globally. In this discussion, he shares his perspective on the role of technology in an ABM Strategy.
Sushant is head India Sales and is responsible for the India Growth Story. In this discussion, Sushant explains the state of MarTech adoption in India and shares his insight on how a company should go about while implementing ABM in its Marketing Strategy.
There is a no denying the fact that understanding your buyers helps you to sell more. The more you know about them and their needs, the easier it is to identify opportunities to sell and resell. A B2B typical setup is defined by fewer accounts, big deal sizes, and longer sales cycles. There are multiple […]
Diptarup is a Tech marketing leader with 19+ experience with IT majors like IBM, Gartner, Capgemini, & Mastek. In this discussion he shared his views on the importance of Account Based Marketing and best practices to defing and target key accounts.
Satinder has a solid understanding of B2B Marketing dynamics with exposure to Marketing and Sales Operations, Funnel, and Pipeline. He is part of NASSCOM’s special interest group on Sales & Marketing. He also acts as an advisor to growth-stage companies to build their marketing strategies.