In-depth Research, Insights and Expert’s View on Trending Enterprise Tech
Thought Leader's Perspective
David Raab, the founder of the Customer Data Platform Institute, who is also a marketing technology expert, an independent consultant and author of many articles on marketing tech and analytics talks about how AI and CDP together can unlock the infinite possibilities for Marketers in the present era.
How AI-led Personalization resulted in a 70% increase in click-through rates for the automobile platform
Banwari Lal Sharma, CEO of India’s largest online automobile portal CarWale, talks to RESEARCHNXT about his journey, from a software engineer to a marketer, to now leading CarWale as Chief Executive. He shares how marketing technology has helped them stay lean & improved performance, both on the supply side and the demand side.
Allison, CMO at Piano, talks about content consumption trends in the B2B SaaS sector and how marketers should approach the strategy around it. She emphasizes the importance of aligning tech, data, and creativity to optimize customer experience.
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